Find practical AI help for the work in front of you.

Your business needs content, clear offers, thoughtful promotion, and a plan you can actually follow. Explore the Outlaw AI Toolkit to find tools that help you work through those jobs.

Available now: downloadable AI Skills that give a compatible AI assistant a structured process to follow. Choose one for a specific task, build a three-Skill bundle, or access the growing collection through annual Skill membership.

Choose how you buy

One Skill · $47

Pick the Skill that fits your current project. Reuse its process when a similar task comes around again.

[BROWSE INDIVIDUAL SKILLS]

Any Three Skills · $97

Create your own combination from the available collection. Three Skills purchased separately cost $141, so your bundle saves $44.

[BUILD MY BUNDLE]

Annual Skill Membership · $297

Get the current Skill collection, at least two new Skills each month, training, and private community access during your 12-month membership.

Membership does not automatically renew. You keep the Skills you received during your active year; access to new Skills and the private community ends when your membership expires.

Before you choose a Skill

What you receive: A downloadable instruction file that guides a compatible AI assistant through a specific task. Check each product’s details for its included materials.

What you need: Access to a compatible AI assistant and the business information relevant to your task. Platform requirements vary, and an AI subscription is not included.

How you use it: Follow the setup instructions, provide your details, and work through the guidance. Review and refine the results before putting them to use.

Questions before buying? CONTACT US

Coming next: guided online AI tools

Prefer to open a tool, fill in your details, and work from a guided form? We’re developing another way to use the Outlaw AI Toolkit.

Future online tools will have their own product details, pricing, and access options. They are not included in the downloadable Skill purchases or Skill membership listed here.

Practical tools. A little Outlaw attitude.

The Outlaw AI Toolkit is selected, adapted, and developed by Char Snyder of Outlaw Marketing, with a focus on the work small business owners need help getting done.

Find the tool that fits your next task.

Explore the Skill collection

Each Skill focuses on a particular job. Start with what you need to accomplish, then explore the details to see whether it fits.

The Offer Forge

Turn a rough idea into an offer people want to buy.

The Offer Forge helps you work through those decisions and examine the weak spots before putting more time into promotion.

Use it when you’re:

• Turning an idea into a defined product or service.
• Reworking an offer that’s difficult to explain.
• Sorting out what to include and how to communicate its value.

Take a closer look

A good idea isn’t automatically a good offer. If people don’t understand what they’re buying, why it matters, or why they should choose you, adding more bonuses or posting more often won’t fix the foundation.

The Offer Forge is a guided AI Skill that helps you build a new offer or take a hard look at one that isn’t working. It asks the questions a business owner needs to answer before spending more time and money promoting it. You bring your business knowledge; it helps you turn that knowledge into clear decisions.

What it helps you do

• Get specific about your buyer. Identify who the offer is for, what problem prompts them to buy, and what they’re doing instead right now.
• Find the weak spots. Examine whether the outcome is appealing and believable, how long it takes to get value, and how much effort or risk you’re asking of the buyer.
• Build the core offer. Define what’s included, how delivery works, what the customer is responsible for, what’s outside the scope, and how the price makes sense for your business.
• Choose a sensible offer path. Decide whether you need an entry offer, a core offer, or a next step for existing customers. You won’t be pushed to create extra products just to fill a funnel.
• Work through objections. Look at concerns about price, timing, trust, fit, and effort, then decide what needs a clearer explanation or a real change to the offer.
• Plan how to promote it. Identify useful messages, realistic channels, and a small test that can show what buyers respond to.
• Decide what to do first. Sort the work into now, next, and later so you can test the biggest unknown before building everything around an assumption.

At the end, you’ll have a practical offer brief, a clear list of what still needs proof, and a first test to put in front of real buyers.

The Offer Forge is for you if you have an idea you can’t quite explain, a service people keep asking questions about but rarely buy, pricing you’re unsure of, or an existing offer that needs a serious rebuild.

It will give you honest feedback when your audience is too broad, your promise is vague, your pricing doesn’t account for the work, or your offer depends on proof you don’t have yet. It won’t invent customer demand or guarantee sales. Its job is to help you build an offer you can explain, deliver, promote, and test with confidence.

What’s in the download: Your AI Skill files, any supporting resources included with that Skill, and a Read Me First guide to help you get started.

Where it works: Install the Skill in supported ChatGPT or Claude accounts. You can also adapt its instructions for other AI tools, such as Gemini Gems. Setup steps and available features vary by platform.

Individual Skill: $47

Turn your offer into a page that gets people moving.

Give your landing page a purpose—and a path to follow.

A landing page brings together several decisions: what you’re offering, who it’s for, what visitors need to understand, and what you want them to do next.

The Page Trail Boss helps you organize those decisions into a focused page. Use it to work through the structure and copy of a new page or identify what needs attention on an existing one.

Use it when you’re:

• Starting a landing page and need a clear section order.
• Struggling to explain an offer on your website.
• Reviewing a page with confusing copy or an unclear next step.

Take a closer look

You can have a great offer and still lose people on the page meant to sell it. Maybe the headline is vague. Maybe the important details are buried. Maybe visitors are interested, but they can’t tell what happens when they click the button.

The Page Trail Boss is an AI Skill that helps you plan, write, build, and improve a landing page with one clear job to do. Whether you’re collecting leads, booking calls, selling a product, or filling seats at an event, it helps you guide visitors from their first impression to the next step.

What it helps you do

• Get clear on the goal. Decide what action the page should drive and who it needs to speak to.
• Map the page before you write it. Put the sections in an order that answers your visitor’s questions and builds confidence.
• Write usable copy. Create headlines, benefit sections, calls to action, FAQs, and closing copy based on your real offer and brand voice.
• Plan the pieces behind the button. Think through forms, bookings, checkout, confirmation, delivery, follow-up, and tracking.
• Check before you launch. Catch unclear details, broken steps, mobile issues, and missing information.
• Improve what’s already live. Use visitor feedback and page results to decide what to fix next.

You don’t have to start from scratch. Bring it an offer idea, a rough draft, screenshots, or a page that’s already live. The Page Trail Boss meets you where you are and helps with the part you’re working on.

It will also tell you when the problem runs deeper than the wording. If the offer is confusing or the next step isn’t ready, it helps you straighten that out before you spend another afternoon fussing with button colors.

Best for: Small business owners, marketers, event organizers, and creators who want a practical path from offer to published landing page.

The Page Trail Boss helps you create the plan, copy, build instructions, and launch checks. You’ll still make the final decisions and publish the page in your chosen platform—but you won’t have to figure out every step alone.

What’s in the download: Your AI Skill files, any supporting resources included with that Skill, and a Read Me First guide to help you get started.

Where it works: Install the Skill in supported ChatGPT or Claude accounts. You can also adapt its instructions for other AI tools, such as Gemini Gems. Setup steps and available features vary by platform.

Individual Skill: $47

The Content Wrangler

One good idea. A whole herd of content.

Turn one solid idea into more useful content.

A customer question, a helpful lesson, or a strong opinion can give you plenty to talk about. The challenge is developing different angles without repeating the same post everywhere.

The Content Wrangler helps you take one core idea and shape it into content for your chosen platforms while preserving your main message and voice.

Use it when you’re:

• Working with a good idea but aren’t sure how to develop it.
• Adapting a message for different platforms.
• Building several pieces of content around one topic.

Take a closer look

One good idea. A whole herd of content.

You don’t need a brand-new idea every time you sit down to post. You need more ways to use the good ideas you already have.

The Content Wrangler helps you take one message, lesson, story, customer question, or piece of existing content and turn it into a range of useful content angles. Instead of giving you ten slightly different versions of the same post, it looks for genuinely different ways to approach your idea: teach something, challenge an assumption, tell a story, answer a question, or show people what happens behind the scenes.

It starts by identifying your core message and the points that must stay true. From there, it can help you choose angles, match them to platforms, develop hooks, and build outlines or full drafts. If you want a posting plan, it can organize those pieces into a sequence so your content feels connected without sounding repetitive.

What can you use it for?

• Turn one idea into several distinct post concepts
• Find fresh angles in a blog post, talk, case study, or rough draft
• Create hooks and openings that fit the message
• Adapt a chosen angle for different platforms
• Build outlines or request more complete drafts
• Plan a week of content around one central idea
• Rework an existing piece while keeping its original point and your voice

The Content Wrangler is especially useful when you know what you want to say but keep getting stuck on how else to say it. It gives you options you can choose from and refine, rather than pushing you into a pile of copy that all sounds the same.

Bring your idea. Tell it who you’re trying to reach and where you want to publish. Then pick the angles worth running with. Your message stays yours—you just get a lot more mileage out of it.

What’s in the download: Your AI Skill files, any supporting resources included with that Skill, and a Read Me First guide to help you get started.

Where it works: Install the Skill in supported ChatGPT or Claude accounts. You can also adapt its instructions for other AI tools, such as Gemini Gems. Setup steps and available features vary by platform.

Individual Skill: $47

The Prospect Scout

Find the signal. Start the conversation.

Cold outreach is not supposed to feel like shouting into a crowded room and hoping somebody turns around.

The Prospect Scout helps you approach the right prospect with a message that has an actual reason to exist.

Instead of filling a canned template with a first name, job title, and company name and pretending that counts as personalization, The Prospect Scout looks for meaningful context you can use to start a relevant conversation.

That might include a recent announcement, product launch, hiring activity, business expansion, public interview, operational change, content gap, or another legitimate signal that connects naturally to what you offer.

Then it helps you turn that information into focused outreach that sounds like it came from a thoughtful human rather than a sales automation machine.

What The Prospect Scout Helps You Do

Identify the strongest reason to reach out

Start with the prospect’s world instead of immediately talking about yourself. The Prospect Scout looks at the information available and helps determine what actually makes your outreach relevant right now.

Separate facts from assumptions

Not everything you think you know about a prospect is actually verified.

The Prospect Scout distinguishes between confirmed information, information you provided but have not verified, reasonable inferences, and things that simply are not known.

That means fewer awkward messages built around assumptions that turn out to be completely wrong.

Create a clear relevance angle

Before writing the message, The Prospect Scout connects the prospect’s situation to the problem you solve or the outcome you provide.

If the connection is weak, it tells you.

Because polishing a bad reason for contacting someone does not magically make it a good reason.

Write focused cold emails

Create concise first-touch emails designed to be easy to read and easy to respond to.

The message stays centered around one relevant idea, one value connection, and one clear next step instead of cramming an entire sales presentation into somebody’s inbox.

Write natural LinkedIn messages

LinkedIn outreach should not sound like an email with the subject line chopped off.

The Prospect Scout creates shorter, more conversational messages designed specifically for direct outreach on LinkedIn.

Protect credibility

The Prospect Scout is designed to avoid invented facts, fake familiarity, exaggerated claims, manufactured urgency, and all the other tricks that make people immediately reach for the delete button.

If a message depends on information that cannot reasonably be supported, it flags the problem instead of quietly making something up.

Reduce spammy sales language

No fake compliments.

No “I came across your impressive profile.”

No mysterious “quick wins.”

No pretending you have a relationship that does not exist.

Just clear, relevant communication between two humans trying to determine whether a conversation makes sense.

Built-In Quality Review

The Prospect Scout does more than write the message.

It also reviews the outreach for:

• Relevance
• Specificity
• Claim support
• Voice match
• Clarity
• CTA friction
• Spam risk

It can then recommend whether the message is ready to send, needs review, or should not be sent yet.

That extra step matters because a polished message built on a weak premise is still a weak message.

Great For

The Prospect Scout is especially useful for:

• Small business owners
• Agencies
• Consultants
• Freelancers
• Sales professionals
• Service providers
• B2B businesses
• Partnership outreach
• LinkedIn prospecting
• Personalized cold email campaigns

Stop Sending Messages That Could Go to Anybody

Most bad cold outreach is not bad because the grammar is wrong.

It is bad because the recipient can tell the exact same message was probably sent to 200 other people.

The Prospect Scout helps you slow down just enough to find the reason this particular person might actually care.

Then it helps you say it clearly.

Because the goal is not to send more cold messages.

The goal is to start more worthwhile conversations.

The Review Wrangler

Turn customer reviews into replies worth posting.

A customer leaves a review. Now you need to respond in public, sound like a real person, and choose your words carefully. The Review Wrangler helps you do just that.

Paste in one review for a few reply options, or bring a batch and get a response drafted for each one. The skill uses details from the review, adapts to your business voice, and varies the wording so your replies don’t all sound like they came off the same conveyor belt.

It handles the easy thank-yous, the mixed reviews, and the complaints that need a little more care. When a review raises a sensitive issue, The Review Wrangler flags it and drafts a shorter, more cautious response for a person on your team to approve before posting.

There’s more here than reply writing, too. Give it a set of reviews and it can pull out recurring praise, common complaints, and practical ideas for staff training or service recovery.

Use it to:

• Draft replies to positive, mixed, and negative reviews
• Respond to a batch of reviews while keeping each reply distinct
• Match the tone of your existing business replies
• Identify reviews that need personal attention before you post
• Turn customer feedback into useful takeaways for your team

You stay in charge of what gets published. The Review Wrangler helps you get from “How do I answer this?” to a reply you’re comfortable putting your name on.

The Testimonial Prospector

Find the gold in their words. Keep the truth.

The Testimonial Prospector

Your customers said something good. Now let’s find the gold in it.

The best testimonial doesn’t always arrive neatly packaged. It might be buried in a long email, tucked into a DM, spoken into a voice note, or mixed in with a review that wanders all over the place. The Testimonial Prospector helps you pull out the useful details and turn them into social proof you can actually use.

Give it raw customer feedback, and it creates a polished testimonial, a shorter version for places where space is tight, and a suggested headline. If the feedback is too vague to say much, it gives you a specific follow-up question to ask your customer.

The editing stays true to what the customer said. It keeps their personality, their real experience, and any important qualifications. It won’t invent a result, turn a guess into a hard number, or claim they loved something they didn’t mention. Because a believable customer story beats a suspiciously perfect one every time.

Use it to prepare testimonials for landing pages, social posts, emails, ads, sales materials, and your website. You can work with one quick comment or a batch of customer stories.

What you’ll get:

• A clear, readable version of each testimonial
• A short version that highlights its strongest supported point
• A suggested headline for your marketing
• A follow-up question when more detail would make the story useful

You bring the customer’s words. The Testimonial Prospector helps you show people why those words matter.

Outlaw Brain Trust

Big decisions deserve more than a yes-man.

Running a business comes with plenty of decisions—and surprisingly few people you can talk them through with.

Should you chase that new idea? Simplify your services? Take on another project? Or finally stop saying yes to work that drains the life out of you?

Sometimes you need encouragement. Sometimes you need a practical plan. And sometimes you need someone to ask, “Hold on. Have you thought this through?”

Outlaw Brain Trust helps you build an AI advisory board with room for all three.

This AI Skill walks you through choosing a team of advisory perspectives around your goals, your challenges, and the places where your thinking could use a second look. Then it creates the instructions and research plan to help you turn that board into a working Custom GPT.

Build a board that fits your world

Your business, experience, and priorities shape the board you need.

Outlaw Brain Trust starts by helping you identify the support you’re looking for—strategy, execution, creativity, accountability, or a broader mix. From there, it recommends advisors with distinct roles and explains why each belongs at your table.

You can draw inspiration from real-world leaders, historical figures, fictional characters, or expert roles such as an operations specialist, creative thinker, or thoughtful challenger.

Every seat needs a purpose. Celebrity status alone doesn’t earn one.

Bring different perspectives to the table

A room full of people who agree with you might feel good. It can also leave your biggest blind spots untouched.

Outlaw Brain Trust helps you create a balanced board: a visionary to explore possibilities, a practical voice to examine the workload, a challenger to question assumptions, and other perspectives matched to your needs.

It identifies each advisor’s strengths, limitations, and the kinds of questions they’re best suited to help you explore.

Turn your roster into something you can use

Once you approve your advisors, the Skill creates:

• Custom GPT instructions: A tailored configuration that defines how your board works together and responds to your questions.
• A prioritized knowledge-file plan: Three to five recommended file topics to give your board useful background and context.
• Ready-to-use research prompts: Detailed prompts you can use to develop those supporting files.
• An optional testing framework: A way to check whether your assembled board provides distinct, relevant perspectives instead of repeating itself.

You get a clear path from “I wish I had people to bounce this off” to building an AI thinking tool around your needs.

Who it’s for

Outlaw Brain Trust is built for small-business owners, solopreneurs, creators, and independent professionals who want more structure and perspective when thinking through recurring decisions.

It’s especially useful when you have plenty of ideas, carry most of the responsibility yourself, or need help examining a decision from more than one angle.

What you’re getting

This is a downloadable AI Skill that guides you through designing and configuring your board. You’ll build the resulting Custom GPT in your own account and develop its supporting knowledge files using the supplied research prompts.

Advisors inspired by real people are constructed AI perspectives based on their public work—not access to those people or their endorsement. Your board is a thinking tool, and you remain the decision-maker.

You bring the goals. Build a brain trust that helps you question, explore, and decide what comes next.

Annual Membership

More Than a Library of AI Skills

The Outlaw AI Toolkit Annual Membership is built for business owners who want more than a pile of AI tools they never figure out how to use.

For $297 per year, you get access to a growing collection of practical AI Skills, plus the training, updates, and support to actually put them to work in your business.

Get Access to the Growing Skill Library

Your membership gives you access to the current Outlaw AI Toolkit Skill library as it grows.

The initial library is being built out to include 12 core Skills designed to help with real business needs like content, offers, sales, planning, decision-making, customer communication, and productivity.

As those Skills are completed, they’ll be added to the member library.

New Skills Keep Coming

Once the initial 12-Skill library is complete, members will receive at least two new Skills every month.

That means the Toolkit won’t stay static. It will continue growing with new tools, new use cases, and new ways to put AI to work in your business.

Learn How to Actually Use Them

Having powerful AI tools is nice.

Knowing what to do with them is considerably more useful.

Membership includes training, examples, use cases, and guidance to help you get better results from the Skills you already have.

The goal isn’t to collect more AI stuff.

It’s to help you actually use AI to save time, make better decisions, market more effectively, and run your business more efficiently.

Get Updates as the Toolkit Improves

AI changes quickly, and the Skills inside the Toolkit will continue to evolve.

Members receive updates, improvements, and new releases as the Toolkit grows.

Help Shape What Comes Next

Need a Skill for something you keep doing in your business?

Members can suggest and request new Skills they’d like to see added to the Toolkit.

Not every request will become a Skill, but member needs will help influence what gets built next.

Join the Private Member Community

Membership also includes access to the private Outlaw AI Toolkit community, where you can ask questions, share ideas, learn new ways to use the Skills, and see how other business owners are putting AI to work.

And Here’s the Part We Think Matters

You keep the Skills you receive.

Your annual membership does not automatically renew.

If you decide not to renew after your 12 months are up, you keep every Skill you received during your active membership.

You simply lose access to:

• New Skills released after your membership ends
• Future Skill updates and new releases
• Member training
• The private community
• Member Skill requests and ongoing membership resources

No surprise renewal. No holding your existing tools hostage.

At the end of your membership year, you can look at what you received, see what’s coming next, and decide whether another year makes sense for you.

One Membership. A Toolkit That Keeps Growing.

$297 for 12 months

Get access to the growing Skill library, training, updates, community access, and a voice in what gets built next.

Once the initial 12-Skill library is complete, members will receive at least two new Skills every month.

You’re not just buying more AI tools. You’re building a practical AI system for your business.lding a practical AI system for your business.