Outlaw Marketing

Char Snyder – The Outlaw Marketer

Montana Raised. Army Tough. Community Driven.

I grew up in a small Montana town where the mountains were a constant, the days felt simple, and community meant everything. Those early years taught me that people deserve connection, support, and the chance to thrive — no matter how small their town or how big their dreams.

At seventeen, I joined the Army Reserves. I was young, determined, and more than a little stubborn, but service shaped me. A few years later, I landed in the thick of law enforcement administration at the Las Vegas Metropolitan Police Department — not as a cop, but as the civilian supervisor trusted to run things behind the scenes for a police Captain. That world taught me how to lead, how to stay calm under pressure, and how to handle serious business when the stakes are high.

Eventually, Montana pulled me back home. I raised my kids here, built a life here, and rediscovered what I’d loved all along: helping people succeed. Real estate introduced me to marketing, but marketing is where I found my spark. I love building energy around something worth celebrating. I love watching a crowd come alive, seeing a business finally get the attention it deserves, and creating buzz people actually talk about.

In 2020, when the world felt heavy and disconnected, a few friends and I decided our community needed hope — not silence. We organized the Vigilante Cruise and later helped launch the first Let Freedom Ring Concert. Thousands of people showed up in a moment where connection mattered more than ever. That’s when everything clicked for me: this is my work. Bringing people together. Building hype. Making events feel alive.

Today, through Outlaw Marketing, I help small businesses and event organizers promote what they love without the stress of doing it alone. Promotions aren’t just ads — they’re identity, momentum, visibility, and a reason for people to show up. When you hand your promotion to me, you get to focus on what you do best while I create the excitement that gets people talking, sharing, and participating.

I’ve promoted concerts, organized markets, managed fundraising events, built merch lines, run social media, and worked with businesses across Montana and beyond. I’m also the creator of The 406 Life podcast, hosted by my original character, Montana Max, where we spotlight the people, places, and spirit of our state.

My family is my foundation — my kids, my granddaughter, my husband, and our whole crew. They are why I work hard, why I care deeply, and why I’m building a life with more freedom, more travel, and a whole lot less stress.

My mission is simple:
Small businesses matter. Small towns matter. And they deserve the same spotlight and success as the biggest brands out there.
I’m here to make sure they get it.