How to Steal Their Traffic (Without Being Shady)

You don’t need a crystal ball to figure out what’s working in your market. You just need to peek at your competitors’ keywords. Yup, those sneaky little phrases they’re ranking for? Pure gold. When you know what brings them traffic, you can tweak your content to bring you the traffic instead.

Let’s talk real moves, not theory.

Why Their Keywords Matter More Than You Think

Think you’ve got your keywords locked in? Think again. Your competitors have already done a ton of the heavy lifting — their keyword strategy shows what’s working. So instead of reinventing the wheel, borrow the blueprint.

Seeing what words bring your competition traffic tells you where the money is. You’ll spot gaps, trends, and topics you never thought of.

More importantly, you’ll stop guessing and start acting like a marketing sniper instead of a blindfolded dart-thrower.

Tools That’ll Do the Heavy Lifting

Good news: You don’t have to do this by hand. Use tools like:

• SEMrush or Ahrefs – spy tools for keyword research
• Moz – great for backlink context and keyword rankings
• Ubersuggest – affordable and beginner-friendly

These will show you what your competitors rank for and what’s missing from your site.

Find the Hot Keywords They’re Ranking For

Start by checking out which keywords are driving traffic to their site. Use the tools we just mentioned. Look at:

• Top performing pages
• Organic keyword rankings
• Search volume and keyword difficulty

Take notes. Then ask yourself: which of these could I actually rank for? Prioritize the ones you’ve got a shot at. Don’t go chasing the big dogs if you’re just getting started.

Spot the Gaps They’re Ignoring

Once you know what they are doing, find what they’re not doing. That’s where the magic happens.

Look for:

• Long-tail keywords they skipped
• Niche questions they didn’t answer
• Content they haven’t updated in years

These are your inroads. Use them to create content that’s more relevant, more recent, and more helpful.

Slide Their Keywords Into Your Content Like a Pro

Don’t just copy and paste. Blend those keywords into your site naturally. That means:

• Blog posts that actually answer questions
• Pages with useful info, not just fluff
• Product descriptions that speak your customer’s language

Make sure your content still sounds like you. Their keywords, your voice.

Keep Tabs and Stay Ahead

SEO ain’t one-and-done. Track what your competitors do regularly. Watch how their keyword rankings shift. Pay attention to seasonal trends or big content drops. That way, you’re not just reacting — you’re planning your next move.

Evolve or Get Left Behind

Google changes. Your competitors change. Your strategy has to change too. Keep adapting. Watch what works, ditch what doesn’t. Test new content, new formats, and new angles.

This isn’t about stealing. It’s about staying smart and nimble so your small-town biz can punch way above its weight class.

Now get out there and market like an outlaw.

Want more bold marketing ideas like this?

🔥 Check out Outlaw’s Biz Guide — our no-fluff blog packed with real-talk marketing tips for small-town rebels → outlawmarketing.net/blog

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